By Frank Rose
"A extensive and deep examine how digital media are altering storytelling . . . . thoroughly fascinating." ―Booklist, starred review
no longer some time past we have been spectators, passive shoppers of mass media. Now, on YouTube and blogs and fb and Twitter, we are media. not content material in our conventional function as sofa potatoes, we process tv indicates, video clips, even ads as invites to participate―as reviews to immerse ourselves in at will. Frank Rose introduces us to the folks who're reshaping media for a two-way international, altering how we play, how we converse, and the way we predict.
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Extra resources for The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
However it begs the query, what's the participant doing to realize that prestige? easy methods to do this is thru tale. You construct a story arc and enable the participant play via it. ” monetary forces are riding the rage towards narrative besides. As consoles became extra robust and extra advanced, the price of making a best-selling identify has risen exponentially. not can a few programmers conjure up a video game in exactly a number of months; now an enormous name takes ratings if now not countless numbers of individuals operating full-time for so long as 3 years. that sort of attempt calls for Hollywood-level budgets, necessarily resulting in a Hollywood-style fixation on sequels. you wish anything to maintain them coming again, and also you additionally want a approach to reuse all these expensively rendered electronic assets—creatures and backdrops and whatnot. As Spencer places it, “You are looking to amortize the price of improvement. ” That’s why, to be able to be licensed, a potential name for Microsoft should have a story arc that might hold it via a number of video games. this is often HOW MICROSOFT APPROACHED Gears of battle, an Xbox 360 unique from Epic video games, a hugely winning developer established in an workplace park at the outskirts of Raleigh, North Carolina. The Gears franchise—the first installments got here in 2006 and 2008, and Gears three is due out in April 2011—has turn into the second-biggest vendor for Microsoft after Halo, the shooter whose must-have prestige between hard-core avid gamers verified the software program big as a manageable competitor of Sony within the gaming area. To the uninitiated, Gears of struggle would possibly not appear to have much more going for it storywise than Doom. It’s a third-person shooter (you glance over the shoulder of the nature you’re enjoying) instead of a first-person shooter, yet differently the elemental tale dynamic is pretty well a similar: Die, suckers, die! This time you’re dealing with the Locust Horde, a foul assemblage of beasts and humanoids that lurked underground until eventually they unexpectedly surfaced and set approximately annihilating the people. You the participant are Marcus Fenix, a hard-core fighter rescued from an deserted felony by way of your blood brother Dominic Santiago. because the chief of Delta Squad, a four-man workforce battling for the survival of the few ultimate people, your mission—the method you earn your hero status—is to plant an underground bomb that may wipe out the Locust Horde. the sport isn’t effortless, yet it’s fascinating in a testosterone-fever type of way—especially in case you can get hold of the attack rifle with the chainsaw bayonet, a nifty innovation that allows you to bite up the enemy in shut wrestle, spewing gore the entire approach. If that’s all there have been to it, Gears of battle will be a none-too-memorable style name rather than a online game that offered approximately 6 million copies within the years earlier than the discharge of its sequel—which in flip offered greater than 2 million copies in 20 international locations the weekend it got here out. yet neither Gears of struggle nor Gears of warfare 2 is simply a shooter. operating out with weapons blazing is a convinced approach to get reduce; those are video games that gift stealth, crafty, and tactical considering.