By Carmine Gallo
Praise for THE APPLE EXPERIENCE
"There are 3 pillars of attraction: likability, trustworthiness, and caliber. The Apple adventure is the easiest modern day instance of all 3 pillars. Carmine's booklet can help and enforce an identical form of world-class experience."
--Guy Kawasaki, writer of Enchantment and previous leader evangelist of Apple
"Carmine Gallo explains superbly and easily simply what makes the Apple retail event such a success. it doesn't matter what type of enterprise you're in, there are insanely priceless classes during this book!"
--Garr Reynolds, writer of Presentation Zen and The bare Presenter
"At its middle, this ebook isn't approximately Apple. it truly is approximately supplying the simplest adventure possible." --Tony Hsieh, New York Times bestselling writer of Delivering Happiness and CEO of Zappos.com, Inc.
"An intriguing source for any enterprise proprietor in any kingdom who desires to reimagine the buyer experience."
--Loic Le Meur, CEO, LeWeb
"Why cannot different retail stories be as nice as an Apple store's? not just does Carmine Gallo solution that query brilliantly, yet he exhibits accurately how one can verify your shoppers by no means ask it approximately your business."
--Matthew E. might, writer of In Pursuit of Elegance and The legislation of Subtraction
"Carmine Gallo will get to the magic of Steve Jobs: Touching people's lives. this easy, but pleasant imaginative and prescient may be on the middle of each retail interplay on this planet today."
--Peter Steinlauf, Chairman, Edmunds.com
"This great number of insights illuminates the best way for someone who desires to create a very nice adventure, even if in retail, carrier, or software program. "
--Dan Roam, writer of The again of the Napkin and Blah Blah Blah
Reinvent what you are promoting to convey Apple-like purchaser pride and profits
In The Apple Experience, the world over bestselling writer Carmine Gallo info the rules and practices at the back of this overall dedication to the buyer and explains how your model can in achieving extraordinary effects through offering this comparable excessive normal of carrier.
Carmine Gallo interviewed pros in any respect degrees who've studied Apple, and he spent hundreds and hundreds of hours gazing the promoting flooring in Apple’s retail area and studying approximately Apple’s imaginative and prescient and philosophy. utilizing insights and information from those assets, he breaks down Apple’s customercentric version to supply an motion plan with 3 designated components of focus:
- Inspire Your inner Customer with education, aid, and communications that create a “feedback loop” for bettering functionality at each point
- Serve Your exterior Customer with impossible to resist model tales and committed salespeople who embrace the APPLE 5 steps of service-- Approach, Probe, current, hear, finish with a fond farewell
- Set the Stage by way of making sure that no aspect is missed in growing an immersive retail atmosphere the place shoppers can see, contact, and find out about your products
With The Apple Experience, you could increase the go back in your funding in retail via including actual worth to each purchaser interplay. greater nonetheless, any company that bargains with people--employees or customers--can undertake the strategies to accomplish Apple-like industry dominance by means of enriching lives, development loyalty, and reimagining the client experience.